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What is Purple Hair Toner?

Published in Hair Color 3 mins read

Purple hair toner is a hair product containing violet pigments designed to neutralize yellow or brassy tones in blonde, bleached, or gray hair. It works based on color theory; purple is the complementary color to yellow, so it cancels out unwanted yellow undertones, resulting in a cooler, more even blonde or silver hue. Think of it as a color corrector for your hair.

How Purple Toner Works

  • Neutralizing Brassiness: The violet pigments in the toner directly counteract the yellow or orange pigments that cause brassiness. This leaves the hair looking brighter and more vibrant.
  • Achieving Desired Shade: Purple toners help achieve a range of cool blonde shades, from icy platinum to ash blonde. The intensity and duration of the toner's effect depend on the formula's strength and application time.
  • Maintaining Hair Color: After bleaching or coloring hair, a purple toner can help maintain the desired color and prevent brassiness from returning too quickly.

Types of Purple Toners

Purple toners come in various forms:

  • Shampoos: These are often gentler and easier to use, good for light toning maintenance. (Example: Nexxus Blonde Assure Color Toning Purple Shampoo and Conditioner)
  • Conditioners: Similar to shampoos, but may provide extra hydration.
  • Toning Drops: These are added to your regular conditioner or shampoo to customize the toning effect and are ideal for a more subtle tone.
  • Dedicated Toners: These are usually more intense and professional-grade products, offering more significant color correction.

Using Purple Toner

  • Follow Instructions: Always follow the specific instructions provided with the chosen purple toner.
  • Patch Test: Before applying to the entire head of hair, do a patch test on a small, inconspicuous area to check for allergic reactions and to see how the toner reacts with your hair.
  • Application Time: Avoid over-toning, as this can lead to an unwanted purple tint. Use a timer and remove it when the desired color is achieved.

Examples of how people use purple toners and potential issues:

  • Some use purple toners to correct existing yellow or orange tones in already purple hair, creating a cooler tone. (Reddit example: Can I put a toner over purple hair to pull out some warmth?)
  • Over-toning can result in hair appearing too purple, requiring corrective measures like clarifying shampoos or lemon juice treatments. (Quora example: How to get purple toner out of blonde hair?)
  • A stylist leaving the toner on too long can also cause hair to appear too purple, which could require multiple corrective washes to return to a preferred color. (Reddit example: Stylist left toner in too long)
  • Homemade toners can be created by adding purple dye to conditioner but require careful measurement to avoid unwanted results. (Reddit example: How much purple dye will make my conditioner a toner?)

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