Hair dough is applied by first scooping some out, warming it up by rubbing it between your fingers, and then styling your hair creatively by pushing it into the desired shape.
Here's a more detailed breakdown based on the reference video, though it describes hair clay, the application process is generally the same for hair dough:
- Scoop a small amount: Start with a small amount of hair dough. You can always add more later if needed.
- Warm it up: Rub the dough between your fingertips. This warms the product and makes it easier to apply and distribute evenly. Warming it emulsifies the product allowing for better application
- Apply: Work the product into the underside of your hair first, then style as desired, pushing or forming your hair to achieve the desired look.