Soap became popular due to the rise of industrially manufactured bar soaps in the late 18th century and subsequent advertising campaigns that promoted the link between cleanliness and health in Europe and America.
Here's a more detailed breakdown:
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Industrial Production: Prior to the late 18th century, soap was often homemade or produced on a small scale. The advent of industrial manufacturing made soap more readily available and affordable to a larger population.
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Advertising & Awareness: As soap became more accessible, advertising campaigns played a crucial role in promoting its use. These campaigns highlighted the connection between personal hygiene and overall health. People began to understand that washing with soap could help prevent the spread of disease.
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The Germ Theory of Disease: While not explicitly mentioned in the references, the growing acceptance of the germ theory of disease in the 19th century further solidified the importance of cleanliness. Soap became seen as a tool to fight off unseen threats.
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Improved Living Standards: With the industrial revolution came increased urbanization. As people moved to cities, sanitation issues became more prevalent. Soap provided a practical solution to maintain cleanliness in increasingly crowded environments.
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Cultural Shift: Societal attitudes towards personal hygiene also evolved. Cleanliness started to be associated with respectability and social status, driving further demand for soap.
In summary, the popularity of soap stemmed from its increased availability through industrial production, effective advertising that emphasized its health benefits, and a changing societal understanding of hygiene and disease.
