To shop a photo, use image recognition technology like Google Lens to identify items in the picture and find online retailers selling similar or identical products.
Here's a breakdown of the process:
Steps to Shop a Photo using Google Lens:
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Take a Screenshot or Photo: If you see an item you like in a photo online or in an app, take a screenshot. If you see it in the real world, take a photo with your smartphone.
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Open Google Lens: Google Lens is integrated into several Google products:
- Google App: Open the Google app on your phone. The Lens icon (a camera icon) is usually located in the search bar.
- Google Photos: Open the Google Photos app, select the photo you want to shop, and look for the Lens icon at the bottom.
- Dedicated Google Lens App: Some phones may have a standalone Google Lens app.
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Upload or Take a Photo:
- For Screenshots/Existing Photos: In Google Lens, select the photo from your gallery.
- For Real-World Items: Point your camera at the item using the Lens interface.
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Select the Item (If Necessary): Google Lens will attempt to identify objects in the photo. If multiple items are present, you might need to tap on the specific item you want to shop for.
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View Shoppable Matches: Google Lens will then display a list of visually similar products available for purchase online, along with links to the retailers selling them.
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Browse and Purchase: Click on the links provided to visit the retailer's website and complete your purchase.
Tips for Successful Photo Shopping:
- Clear Photos: Ensure the photo is clear and well-lit for better accuracy.
- Focus on the Item: Crop the photo to focus on the specific item you want to shop for.
- Be Specific: If the item has unique features (e.g., color, pattern), try to capture those details clearly in the photo.
By using Google Lens or similar image recognition tools, shopping based on a photo becomes quick and convenient, allowing you to easily find and purchase items you discover visually.
