The market size of lassi in India reached INR 47.5 Billion in 2023.
Indian Lassi Market Overview
Based on the provided reference, the market for lassi in India achieved a significant valuation in 2023. This figure specifically represents the Indian market, highlighting the beverage's popularity within the country.
Key Market Data
- Market Size (2023): INR 47.5 Billion
- Region: India
Understanding Lassi
The reference also provides a basic description of lassi:
- It is also known as desi buttermilk.
- It is produced by the churning of curd.
- It is characterized by a slightly sour taste.
- It possesses a rich and dense texture.
- Consumption is predominantly in the northern regions of India.
- It is particularly popular during the summer season.
This traditional Indian drink holds a strong cultural presence, especially in Northern India, contributing significantly to the dairy beverage market.
