Changing your Instagram business account name is a straightforward process, though it's important to note that "account name" can refer to two different things on Instagram: your username (the unique @handle used for logging in and tagging) and your profile name (the bolded name displayed at the top of your profile). Both can be changed via your profile settings.
Changing Your Instagram Username
Your Instagram username is your unique identifier (e.g., @yourbusiness). It must be distinct from all other usernames on Instagram. Changing it updates your public-facing handle.
Steps to Change Your Username
- Go to your Profile by tapping your profile picture in the bottom-right corner.
- Tap the Edit Profile button below your bio.
- Tap on the Username field.
- Enter your desired new username. Instagram will indicate if the username is available. As shown in the reference, "all you need to do is just to tap the username. And just put in anything you want to put."
- Once you have entered an available username, tap the checkmark (✓) or Done button in the top-right corner to save the change.
- Important: Changing your username means your old @handle will become available for others to use. Your profile link will also change to reflect the new username (instagram.com/newusername).
Changing Your Instagram Profile Name
Your profile name is the name that appears in bold at the very top of your profile (e.g., "Your Business Name"). This name doesn't have to be unique and can include spaces and emojis. It's often used to display the full or official name of your business or brand.
Steps to Change Your Profile Name
- Go to your Profile by tapping your profile picture in the bottom-right corner.
- Tap the Edit Profile button below your bio.
- Tap on the Name field.
- Enter your desired new profile name. This can be different from your username.
- Tap the checkmark (✓) or Done button in the top-right corner to save the change.
- Important: You can only change your profile name twice within a 14-day period. This name is searchable on Instagram and helps people find your business.
Username vs. Profile Name
Here's a quick comparison of the two types of names on your Instagram profile:
| Feature | Username (@handle) | Profile Name |
|---|---|---|
| Purpose | Unique identifier, tagging, login | Display name, searchable |
| Uniqueness | Must be unique across Instagram | Does not need to be unique |
| Characters | Alphanumeric, underscore, period | Alphanumeric, spaces, emojis, symbols |
| Visibility | Visible everywhere, used in profile link | Prominently displayed on your profile |
| Change Frequency | Can be changed more freely | Limited to twice every 14 days |
In summary, whether you mean your username or your profile name, both are easily adjustable from the "Edit Profile" section of your Instagram business account.
