The best Instagram posts to boost are those that already demonstrate strong organic performance with your audience.
Boosting posts strategically can amplify your reach and engagement. However, not all content is created equal. Here's a breakdown of what to look for:
Identifying High-Potential Posts
The goal is to identify content that resonates with your audience and is likely to perform well when boosted. Consider these factors:
-
High Engagement Rate: Posts with a high engagement rate (likes, comments, shares, saves) indicate that your audience finds the content valuable and interesting. A good engagement rate shows the content has already proven itself to be appealing.
-
Strong Reach: While a post might have a good engagement rate, ensure it's also reaching a decent number of people organically. Boosting a post that's already reaching a wider audience amplifies its potential.
-
Alignment with Goals: Consider your campaign goals. Are you trying to increase brand awareness, drive website traffic, or generate leads? Choose posts that directly align with those goals. For example, a post with a strong call to action (CTA) to visit your website is a good choice for driving traffic.
-
Visual Appeal and Quality: High-quality images and videos are crucial. Blurry or poorly lit content won't attract attention, regardless of how engaging the topic might be.
Posts to Avoid Boosting
While boosting can be powerful, avoid promoting content that:
-
Has Poor Initial Performance: If a post receives minimal engagement organically, boosting it might not significantly improve its performance. It's better to focus your budget on content that's already resonating.
-
Is Outdated or Irrelevant: Ensure the information in the post is current and relevant to your audience. Avoid boosting content related to past promotions or events.
-
Lacks a Clear Call to Action: Without a clear CTA, boosted posts may not achieve your desired outcome. Ensure your audience knows what action you want them to take (e.g., "Visit our website," "Learn more," "Shop now").
In summary:
Focus on boosting Instagram posts that are already performing well organically (high engagement and reach), align with your specific campaign goals, and feature high-quality visuals and clear calls to action. Avoid posts that are outdated, irrelevant, or haven't garnered any organic traction. By focusing on content that's already resonating, you'll maximize the return on your investment.
