There's no single, universally agreed-upon "Rule 1" of the internet. The concept of "rules of the internet" is fluid and often humorous, varying greatly depending on the online community and context. However, several recurring themes and interpretations exist.
Interpretations of "Rule 1"
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"Do not talk about Fight Club (or the rules)": This interpretation, stemming from Encyclopedia Dramatica, emphasizes the paradoxical nature of rules and the inherent difficulty in defining or enforcing them online. It highlights the meta-commentary often found in internet culture. This version emphasizes the unwritten, unspoken nature of many internet norms.
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No Charging for Previously Free Content: This is a common sentiment, particularly expressed by Marques Brownlee (@MKBHD) on Twitter. It reflects the user expectation of freely available content and the potential backlash against monetizing previously free services or information. This interpretation focuses on the economic aspects of internet culture and user expectations.
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Specific Community Rules: Some online communities, particularly imageboards like 4chan's /b/, have their own specific "Rule 1," often a variation of "don't talk about this rule," or "don't talk about this specific board." This demonstrates how "Rule 1" is highly contextual and dependent on the specific online community's norms and culture. This highlights the decentralized and fragmented nature of online governance.
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The 1% Rule: Although not strictly "Rule 1," the 1% rule is relevant. It suggests that only 1% of users actively contribute content, highlighting the disparity between passive consumption and active participation. This focuses on participation inequality in online communities.
The lack of a singular, universally accepted "Rule 1" underscores the decentralized and diverse nature of the internet. The meaning of "Rule 1" is inherently contextual and often self-referential.
