Based on recent data, countries that prefer iPhone are generally those where iOS holds a significant majority of the smartphone market share. According to the provided references from World Population Review, as of 2023, several countries exhibit a strong preference for iPhones, indicated by their high iOS market share.
Countries with Leading iPhone Preference (iOS Market Share 2023)
The following countries show an iPhone market share above 50%, indicating that more than half of the smartphone users in these regions opt for an iPhone over Android or other operating systems.
| Country | iOS Market Share 2023 | iOS Market Share 2022 |
|---|---|---|
| United States | 58.1% | 56.74% |
| Guam | 57.31% | 57.24% |
| Switzerland | 56.81% | 55.92% |
| Taiwan | 56.58% | 51.32% |
Source: iPhone Market Share by Country 2024 - World Population Review
Key Insights on iPhone Preference
- United States: Consistently leads with the highest iOS market share among the listed countries, showing a slight increase from 2022 to 2023. This reflects a strong brand loyalty and ecosystem preference.
- Guam: Demonstrates a very high and stable preference for iPhones, maintaining over 57% market share in both 2022 and 2023.
- Switzerland: Shows a healthy majority in favor of iOS devices, with its market share growing year-over-year.
- Taiwan: Experienced a notable jump in iPhone preference, with its iOS market share increasing from 51.32% in 2022 to 56.58% in 2023, indicating a rising trend towards Apple products.
This preference is often influenced by factors such as disposable income, cultural trends, marketing strategies, and the perceived value or ecosystem benefits of Apple products within these regions.
