Yes, Gen Z demonstrates a significant affinity for K-pop, driving its popularity and consumption.
While a blanket statement encompassing the entire generation globally is difficult, data suggests a strong connection between Gen Z and K-pop, particularly among specific demographics and regions. Luminate's Insights Japan Music 360 consumer research study highlights this trend within Japan:
- Significant Listenership: 39% of Gen Z Japanese females listen to Korean music.
- Increased Likelihood: They are 105% more likely to listen to K-Pop compared to the general Japanese population.
This Japanese data exemplifies how younger generations are key drivers of K-Pop's listenership. Beyond Japan, K-pop's presence on social media platforms, where Gen Z has a significant presence, also indicates their interest. The accessibility and shareability of K-pop content online resonates with this generation, fostering a strong fanbase.
The level of interest in K-Pop, like all genres, varies among individual Gen Z members depending on many variables like geographic location, gender, and personal music taste. However, based on data highlighting consumption and engagement rates, it can be said that a strong positive correlation exists between Gen Z and K-Pop music.
