The term "Gucci girl" in K-pop primarily refers to Hanni from the group NewJeans.
Hanni: A Gucci Ambassador
Hanni's association with Gucci is not new. She has held the title of Gucci fashion line ambassador since 2022. She has now expanded her partnership with Gucci by becoming the latest brand ambassador for Gucci Beauty. This dual ambassadorship underscores her significant influence and standing within both the fashion and beauty realms of the brand.
Key Aspects of Hanni's Partnership with Gucci:
- Fashion Ambassador: Hanni has represented Gucci's fashion line since 2022, showcasing her unique style and affinity for the brand's aesthetic.
- Beauty Ambassador: As of April 2024, Hanni also became the ambassador for Gucci Beauty, further solidifying her status as a prominent figure for the luxury brand.
- Dual Representation: Hanni is one of the few K-pop idols to represent both the fashion and beauty divisions of a major luxury brand like Gucci, highlighting her versatility and marketability.
Why Hanni?
Gucci’s choice of Hanni as a brand ambassador is significant for several reasons. Hanni embodies the youthful, modern, and influential image that Gucci aims to project. Her presence in the popular K-pop group NewJeans brings considerable visibility and relevance to the brand. Her appointment also represents Gucci's strategy of aligning with global youth culture and key influencers.
| Aspect | Details |
|---|---|
| Name | Hanni |
| Group | NewJeans |
| Gucci Fashion Ambassador | Since 2022 |
| Gucci Beauty Ambassador | Since April 2024 |
| Significance | Represents Gucci's youthful and modern image |
