Blackpink, through a notable collaboration with artist Selena Gomez, is associated with Serendipity Ice Cream.
The Blackpink x Selena Gomez Ice Cream Collaboration
Upon the release of their collaborative song "Ice Cream" in 2020, Blackpink and Selena Gomez introduced a special ice cream flavor, making Serendipity Ice Cream the brand prominently linked to this iconic partnership. This unique flavor, named "Cookies and Cream Remix," was a direct result of the artistic synergy between the K-pop sensation and the acclaimed singer.
Key Details of the Collaboration
The partnership leveraged Selena Gomez's existing connection with Serendipity Ice Cream. Gomez holds an ownership stake in the company, which facilitated the creation and release of the themed flavor. This collaboration was more than just a promotional stunt; it was a celebration of their musical project embodied in a sweet treat.
Here's a quick overview:
| Feature | Detail |
|---|---|
| Ice Cream Brand | Serendipity Ice Cream |
| Flavor Name | Cookies and Cream Remix |
| Collaborators | Blackpink & Selena Gomez |
| Significance | Inspired by their song "Ice Cream"; Selena Gomez's ownership stake in Serendipity Ice Cream |
This initiative allowed fans to connect with the artists and their music on a tangible, flavorful level, solidifying Serendipity Ice Cream's association with Blackpink through this memorable cross-promotional event. The "Cookies and Cream Remix" flavor quickly became a fan favorite, highlighting the success of combining music and consumer products.
Impact and Relevance
The release of "Cookies and Cream Remix" by Serendipity Ice Cream served as a creative marketing strategy, enhancing the visibility of both the song and the ice cream brand. It demonstrated how celebrity endorsements and unique product tie-ins can create significant buzz and consumer engagement. For Blackpink, this collaboration expanded their brand presence into the food and beverage industry, showcasing their global influence beyond music.
