Based on the provided Korean Business Research Institute's brand reputation rankings from October 9, 2023, NewJeans is more popular than BLACKPINK in terms of brand reputation at that specific time. NewJeans holds the top position, while BLACKPINK is in third place.
Here's a breakdown of the ranking:
| Rank | Group |
|---|---|
| 1 | NewJeans |
| 2 | IVE |
| 3 | BLACKPINK |
| 4 | TWICE |
| 5 | LE SSERAFIM |
Important Considerations:
- Brand Reputation vs. Overall Popularity: Brand reputation rankings are a specific metric and may not perfectly reflect overall popularity across all demographics and regions. Other metrics like album sales, streaming numbers, social media engagement, and global reach would provide a more holistic view.
- Time Sensitivity: Popularity is dynamic and can change rapidly. This ranking reflects a snapshot in time (October 9, 2023). Future rankings may differ.
- Ranking Criteria: The Korean Business Research Institute uses a specific methodology to determine brand reputation, which may include factors like media coverage, community awareness, and consumer participation.
In conclusion, while this particular ranking shows NewJeans ahead of BLACKPINK in brand reputation at the time of the report, a broader assessment considering multiple factors would be needed for a definitive conclusion about overall popularity.
