Reading keyword analysis involves evaluating key metrics to determine the best keywords for your specific goals. You read keyword analysis by looking at the difficulty, monthly search volume, the search intent behind the query, and conversion potential of individual search terms, which helps you discover the keywords that work best for you.
Here’s a breakdown of what to look for:
Key Metrics in Keyword Analysis
Understanding these metrics helps you strategically select keywords.
1. Keyword Difficulty
- Definition: Keyword difficulty estimates how hard it is to rank on the first page of search results for a specific keyword.
- Analysis: Lower difficulty scores indicate easier ranking opportunities.
- Action: Target keywords with lower difficulty scores, especially when starting a new website or campaign.
2. Monthly Search Volume
- Definition: This metric shows the average number of times a keyword is searched for each month.
- Analysis: Higher search volume means more potential traffic.
- Action: Prioritize keywords with significant search volume to maximize visibility. However, consider balancing volume with difficulty.
3. Search Intent
- Definition: Search intent refers to the reason behind a user's search query.
- Types:
- Informational: Users seeking information (e.g., "how to bake a cake").
- Navigational: Users trying to reach a specific website (e.g., "Facebook login").
- Commercial: Users researching before making a purchase (e.g., "best laptops 2024").
- Transactional: Users ready to make a purchase (e.g., "buy iPhone 15").
- Analysis: Matching your content to the search intent improves ranking and user satisfaction.
- Action: Create content that aligns with what users are looking for when they search for a specific keyword.
4. Conversion Potential
- Definition: Conversion potential assesses how likely a keyword is to lead to a desired action (e.g., a purchase, sign-up, or lead generation).
- Analysis: Keywords with commercial or transactional intent often have higher conversion potential.
- Action: Focus on keywords that attract users who are closer to making a purchase or taking a specific action.
Example Scenario
Let's say you're running an e-commerce store that sells coffee beans. Here’s how you might analyze keywords:
| Keyword | Difficulty | Monthly Search Volume | Search Intent | Conversion Potential |
|---|---|---|---|---|
| "best coffee beans" | 65 | 10,000 | Commercial | High |
| "coffee beans" | 75 | 50,000 | Commercial | Medium |
| "what are coffee beans" | 30 | 5,000 | Informational | Low |
In this example, while "coffee beans" has the highest search volume, "best coffee beans" has a slightly lower difficulty and high conversion potential, making it a more attractive target. "what are coffee beans" is a great keyword for blog content, but its conversion potential is lower.
By carefully evaluating these metrics, you can develop a robust keyword strategy that drives targeted traffic and achieves your business goals.
