Yes, chubby cheeks are generally considered cute in Korea.
In Korean beauty standards, a youthful and innocent appearance is often favored. Rounder, fuller cheeks contribute to this perception, making individuals appear younger and more approachable. This contrasts with Western beauty ideals, which often emphasize high cheekbones and a more sculpted facial structure.
Here's a breakdown:
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Preference for Round Cheeks: Instead of sharp, defined cheekbones, many Koreans prefer a softer, rounder facial shape.
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"Aegyo Sal" (Eye Smile): While not exactly the same as chubby cheeks, "aegyo sal" – the small pouch of fat under the eyes – is also highly desirable and contributes to a cute, youthful look, complementing rounder cheeks.
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Blush Application: The popularity of blush trends like the "sun-kissed" or "drunken" look further highlights the desire for full-looking cheeks. Strategic blush application emphasizes the roundness of the cheeks.
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Fat Injections: Some Koreans even opt for fat injections or fillers to add volume to their cheeks and create a more youthful and "cute" appearance.
In summary, having chubby cheeks aligns with the Korean emphasis on youthfulness and a soft, approachable image, making them generally regarded as cute.
