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Is tanned skin attractive in Korea?

Published in Korean Beauty Standards 1 min read

In Korea, tanned skin is generally not considered attractive. Historically, lighter skin was associated with wealth and nobility, as people with paler skin were less likely to work outdoors. In contrast, darker skin was linked to manual labor and lower social status. This historical association continues to influence beauty standards in modern Korea.

However, it's important to acknowledge that individual preferences vary, and some Koreans may find tanned skin appealing. For example, Sewhee Cho, a Miss Korea pageant winner, has olive-toned skin, which some find attractive. Ultimately, beauty is subjective, and what one person finds appealing may differ from another.

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