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Why is short hair popular in Korea?

Published in Korean Beauty Trends 1 min read

Short hair's popularity in Korea has recently been influenced by social movements.

Here's a breakdown:

The Rise of Short Hair in Korea

One significant reason for the increased popularity of short hair among women in Korea is the influence of the feminist movement.

The "Cut the Corset" Movement

  • Origin: Following the #MeToo movement against sexual harassment in 2018, South Korea experienced a surge in feminist activism.
  • "Cut the Corset" in 2019: This movement encouraged women to reject restrictive beauty standards.
  • Actions: As part of this movement, many young women chose to:
    • Go make-up free.
    • Go bra-less.
    • Cut their hair short. (Reference: South Korea's feminist movement has picked up pace since the #MeToo movement against sexual harassment in 2018. This led to the Cut the Corset movement in 2019, which saw many young women breaking free of conventional beauty ideals and choosing to go make-up free and bra-less and cutting their hair short.18-Nov-2023)

In essence, the choice to wear short hair became a visible symbol of rejecting traditional beauty expectations and embracing personal freedom.

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