According to a 2019 Ipsos survey, black or brown hair color was preferred by 30% of South Korean respondents when asked about the most attractive hair color for women.
While beauty standards are subjective and constantly evolving, this survey offers a quantifiable data point regarding preferred hair colors in South Korea at that time. It's important to remember that individual preferences vary widely, and trends can shift. What was considered most attractive in 2019 may not hold entirely true today.
Factors Influencing Hair Color Preferences:
- Cultural Norms: Traditionally, natural, darker hair colors like black and brown have been prevalent and associated with beauty in many Asian cultures, including South Korea.
- Skin Tone: Hair colors that complement the skin tone are generally considered more attractive. Many Koreans have skin tones that are well-suited to darker hair.
- Trends: Fashion and beauty trends significantly influence preferences. While black and brown remain popular, lighter and more diverse hair colors have gained traction in recent years due to K-pop and other media influences.
- Individual Style: Personal preference plays a massive role, and individuals may find other hair colors like blonde, red, or pastel shades more appealing regardless of general trends.
Survey Specifics:
- The Ipsos survey focused on general attitudes toward beauty.
- It specified preferences for hair color in women.
- The survey was conducted in 2019.
Conclusion:
While "most attractive" is subjective, a 2019 survey suggests that black or brown were the preferred hair colors in South Korea. Beauty standards are fluid, influenced by culture, trends, and personal taste, and preferences can change over time.
