L'Oréal has exactly 37 global beauty brands.
According to their official finance information for the 2023 annual report, L'Oréal's portfolio includes 37 global beauty brands. These brands are strategically organized across four different Divisions and cover a wide range of beauty categories, aiming to cater to diverse beauty desires worldwide.
You can discover more about these brands through L'Oréal's official channels, such as their Global brands L'Oréal | L'Oréal Finance page, which explicitly states the total number.
This extensive collection allows L'Oréal to maintain a significant presence across various market segments, from mass-market cosmetics to luxury skincare and professional hair products. Each brand often specializes in specific product types or targets particular consumer demographics, contributing to L'Oréal's overall market leadership in the beauty industry.
Examples of product categories covered by these brands include:
- Skincare
- Makeup
- Hair color and care
- Fragrances
- Professional salon products
The structure with multiple brands under the L'Oréal umbrella enables them to innovate and reach consumers through diverse channels and price points.
