LEGO designers create new LEGO sets by first developing ideas, then building those ideas with existing LEGO pieces, and designing new pieces only when necessary. This process includes extensive testing to ensure the sets are fun to build, playable, and structurally sound.
Here's a more detailed breakdown of the LEGO set design process:
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Ideation: The LEGO design process begins with brainstorming and generating ideas for new sets. This can involve exploring new themes, revisiting classic themes, or responding to current trends and market demands.
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Prototyping: Once an idea is selected, designers create prototypes using existing LEGO bricks. This allows them to experiment with different building techniques, functionalities, and aesthetics.
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New Element Creation (If Needed): If a designer needs a specific functionality or look that existing bricks can't provide, new LEGO elements are designed and developed. This is a more complex and time-consuming process.
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Testing and Refinement: Prototypes undergo rigorous testing to assess their buildability, playability, and durability. Children are often involved in the testing phase to provide feedback on the set's appeal and play value. Feedback is then incorporated to refine the design.
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Structural Integrity: Ensuring the structural integrity of the set is paramount. LEGO sets need to withstand play and handling, so designers carefully consider the connections and stability of the model.
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Final Design and Production: Once the design is finalized and approved, it's prepared for mass production. This includes creating detailed building instructions and packaging.
In summary, LEGO set design is an iterative process involving creativity, prototyping, testing, and refinement. Designers prioritize both the building experience and the play value of the set, while also ensuring its structural integrity and adherence to LEGO quality standards.
