Yes, according to the provided information, LEGO celebrated its 90th anniversary on a specific date.
Based on the reference:
The hero film will kick-off a calendar of activities across the summer culminating in the LEGO Group's World Play Day, a global day dedicated to the joy and benefits of play on August 10th, 2022 – the brand's 90th Anniversary.
This clearly indicates that the LEGO Group marked 90 years since its founding on August 10, 2022.
Key Takeaway
- 90th Anniversary Date: LEGO's 90th birthday was officially celebrated on August 10, 2022.
Therefore, while the company is now older than 90, it was precisely 90 years old on that significant date in 2022.
A Look at LEGO's History
The LEGO Group was founded in 1932 by Ole Kirk Christiansen in Billund, Denmark. Starting with wooden toys, the company evolved over the decades, introducing the iconic plastic brick in the late 1940s and the "automatic binding bricks" (the stud-and-tube coupling system we know today) in 1958. This long history of innovation and play is what led to the celebration of its 90th year in 2022.