No, LEGO doesn't directly take product ideas from fans through informal suggestions. Instead, they have a specific platform for this purpose.
How to Suggest LEGO Sets Officially
While you can't just email or call LEGO with your brilliant set idea, there is an official channel for fans to submit their creations and potentially see them become real LEGO products. This platform is called LEGO Ideas.
As referenced, LEGO has established a structured process through LEGO Ideas where fans can submit their own designs for potential consideration.
The LEGO Ideas Process (Overview)
The general concept behind LEGO Ideas involves several stages:
- Build & Submit: You create your LEGO model and submit it to the LEGO Ideas website.
- Gather Support: Your project is posted online, and other users can vote for it. You need to reach a significant number of votes (typically 10,000) to move forward.
- Expert Review: If your project reaches the required support, LEGO designers and marketing experts review it.
- Potential Production: If the project passes the review, it can be chosen to be developed into an official LEGO set that is sold worldwide. The original fan designer often receives a percentage of the sales.
This process ensures that suggestions go through a standardized evaluation and allows the community to show support for ideas they would like to see made.
So, while you cannot directly suggest a set concept outside of this system, LEGO Ideas provides a formal and exciting way for fans to contribute their creativity.
