Yes, Lip Lab is the new operational name for BITE Beauty's physical retail experience. According to the reference provided, BITE Beauty now operates as "Lip. Lab".
Understanding the Relationship
For those familiar with the cosmetics brand BITE Beauty, known for its clean and high-performance lip products, the name change to Lip Lab represents a significant evolution of its business model, specifically focusing on the customer experience in a physical setting.
What is Lip Lab?
Based on the reference, Lip Lab is described as:
- A brick-and-mortar retailtainment experience. This means it's a physical store designed to be engaging and entertaining, not just a place to buy pre-made products.
- A place where customers can create their own custom lipsticks.
- The customization process includes several steps:
- Choosing the texture.
- Choosing the scent.
- Choosing the case color.
- Having a selected name engraved on the lipstick tube and lip balms.
Essentially, Lip Lab takes the essence of BITE Beauty's focus on lips and transforms it into a highly personalized, interactive retail destination.
Evolution from Brand to Experience
While BITE Beauty was a brand primarily selling ready-made lip products through various channels, Lip Lab focuses on the creation of the product by the customer in a unique in-store setting. This shift highlights a move towards experiential retail, allowing customers to be involved in the manufacturing process and leave with a product that is truly their own.
In summary, BITE Beauty didn't disappear entirely; its physical retail presence and experiential offering have been rebranded and now operate under the name "Lip Lab," centered around the personalized lipstick creation process.
