What is Vitamin O For?
There is no actual vitamin O. The term "Vitamin O" is a misnomer used to market liquid oxygen supplements. These supplements are not vitamins and have been the subject of multiple Federal Trade Commission (FTC) actions for making false health claims.
The term "Vitamin O" has been used to promote liquid oxygen supplements with claims to treat various conditions. These unsubstantiated claims include:
- Detoxification: Supporters suggest high levels of oxygen can detoxify organs and kill cancer cells. This claim lacks scientific evidence.
- Treatment of various diseases: Past marketing campaigns have claimed efficacy against obesity, constipation, gas, bloating, poor digestion, premenstrual syndrome (PMS), and menopause. Again, these claims are not supported by credible research.
- Increased oxygen levels: Some products claim to increase oxygen levels in the body. While oxygen is crucial for life, the body already has efficient mechanisms for oxygen uptake and utilization. Supplemental oxygen in this form is not proven to offer health benefits.
The FTC's Involvement
The Federal Trade Commission (FTC) has repeatedly taken action against companies making misleading claims about "Vitamin O." They have issued cease-and-desist orders and levied fines due to unsubstantiated health claims. This clearly indicates that the product's purported benefits are not supported by scientific evidence.
In Conclusion:
"Vitamin O," while marketed as a vitamin, is actually a liquid oxygen supplement with unproven health benefits and a history of deceptive marketing. It is important to consult a healthcare professional before taking any supplement. Be wary of products making extraordinary claims without scientific backing.
