The Nike logo, also known as the "Swoosh," was designed by Carolyn Davidson.
The Story Behind the Swoosh
In 1971, Phil Knight, then an assistant professor at Portland State University (PSU), sought a logo for his fledgling shoe company, Blue Ribbon Sports (which would later become Nike). He approached Carolyn Davidson, a graphic design student at PSU, who was looking for extra money.
Knight wanted a logo that conveyed motion and looked distinctive on the side of a shoe. After presenting several options, Knight initially wasn't thrilled with Davidson's designs, but needing a logo for an upcoming shoe launch, he chose the "Swoosh."
For her work, Davidson was paid just $35. The logo represented a wing, inspired by the Greek goddess of victory, Nike.
Later, in 1983, Knight gave Davidson a significant amount of Nike stock and a diamond-encrusted Swoosh ring in recognition of her contribution to the company's success. This gesture acknowledged the immense value the Swoosh logo had gained over time.
Carolyn Davidson's Contribution
Carolyn Davidson's design has become one of the most recognizable and iconic logos in the world. Her simple yet effective design perfectly captured the essence of movement, speed, and athleticism that Nike represents. The Swoosh is a testament to the power of simple, well-executed design.
