Hard Rock Unity works by allowing members to accumulate Unity Points, which can then be redeemed for qualifying purchases at participating Hard Rock locations. Essentially, it's a loyalty program that rewards you for your spending.
Here's a breakdown of how it works:
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Earning Points: You earn Unity Points on qualifying purchases at Hard Rock restaurants, bars, hotels, lounges, and retail stores. The rate at which you earn points may vary.
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Redeeming Points: 100 Unity Points are generally equivalent to $1 USD for use on qualifying purchases at participating locations. Note that conversion rates may vary by location.
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Participating Locations: Unity by Hard Rock is available at a growing number of Hard Rock locations. You should check the list of participating locations to see where you can earn and redeem points.
In essence, you spend money at Hard Rock venues, earn points, and then use those points to save money on future purchases. The program incentivizes loyalty by providing tangible rewards for repeat business.