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Is Coach a Luxury Brand?

Published in Luxury Brand Classification 1 min read

Yes, based on the provided reference, Coach is considered a luxury brand.

According to the information provided:

Coach New York, commonly known as Coach, is an American luxury fashion house headquartered in New York City & specialized in handbags, luggage, and accessories, as well as ready-to-wear.

Understanding Coach's Positioning

The reference explicitly defines Coach as a "luxury fashion house". This classification places Coach within the luxury market segment. While the term "luxury" can encompass a wide spectrum, from accessible luxury to ultra-luxury, the direct statement from the reference confirms its status within this category.

Key takeaways from the reference include:

  • Identity: It is an American luxury fashion house.
  • Headquarters: Located in New York City.
  • Specializations:
    • Handbags
    • Luggage
    • Accessories
    • Ready-to-wear

Therefore, using the provided definition, Coach is indeed a luxury brand, known for its specialized products in fashion and accessories.

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