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Is Lacoste a Luxury Brand?

Published in Luxury Fashion 1 min read

Yes, Lacoste is officially classified as a luxury sports fashion brand.

Understanding Lacoste's Classification

According to its historical classification, Lacoste S.A. is a French luxury sports fashion company. Founded in 1933, the company was established by renowned tennis player René Lacoste and entrepreneur André Gillier.

This designation as a "luxury sports fashion company" directly positions Lacoste within the luxury market segment, specifically catering to sportswear and related apparel and accessories with a focus on quality, design, and brand heritage that aligns with luxury standards.

By originating as a collaboration between a celebrated athlete and a business figure, Lacoste carved a niche in the market, blending athletic functionality with refined style, a characteristic often associated with luxury positioning within the sportswear sector.

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