Based on the provided video snippet, clay primer is used to achieve a smooth, even, and flawless finish with an overall airbrushed effect.
While the snippet is short, here's a more general idea of how you typically use clay primer:
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Cleanse and Moisturize: Start with a clean and moisturized face. This provides a smooth base for the primer.
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Apply a Small Amount: Use a small amount of the clay primer. You can start with a pea-sized amount and add more if needed.
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Apply Evenly: Gently apply the primer evenly across your face. You can use your fingertips, a makeup sponge, or a brush. Focus on areas with visible pores, fine lines, or uneven texture.
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Allow to Set: Let the primer set for a minute or two before applying foundation. This allows it to properly adhere to your skin and create a smooth canvas.
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Follow with Makeup: Apply your foundation and other makeup as usual.
The video snippet mentions achieving an "overall airbrush" finish, so clay primers are likely marketed towards smoothing skin texture and minimizing imperfections.