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How to Use Water Activated Makeup?

Published in Makeup Application 3 mins read

Water-activated makeup, also known as "cake makeup" or "aqua paints," are activated by water and applied with a brush or sponge for vibrant, blendable color. Here's a comprehensive guide:

Steps for Using Water Activated Makeup

  1. Gather Your Supplies:

    • Water-activated makeup palette or individual colors
    • Clean water
    • Makeup brushes (various sizes, depending on the application) and/or makeup sponges
    • Paper towels or a clean surface to test the consistency
  2. Activate the Makeup:

    • Have a cup of clean water nearby.
    • Dip your brush or sponge into the water. Make sure it is damp, not soaking wet. Excess water will dilute the makeup and make it runny.
    • Swirl the damp brush or sponge into the water-activated makeup. Mix until you achieve a creamy, opaque consistency. The texture should be similar to yogurt or melted ice cream.
  3. Test the Consistency:

    • Before applying to your face or body, test the consistency on the back of your hand or a paper towel.
    • Adjust the water-to-makeup ratio as needed. If it's too thick, add a tiny bit more water. If it's too thin, swirl the brush in the makeup longer to pick up more pigment.
  4. Apply the Makeup:

    • Using the loaded brush or sponge, apply the makeup to the desired area.
    • Use light layers and build up the color gradually. This prevents caking and ensures even coverage.
    • For detailed work, use a fine-tipped brush. For larger areas, use a larger brush or a sponge.
    • Blend the edges for a seamless finish.
  5. Layering and Blending:

    • Water-activated makeup is easily blendable. Use a clean, damp brush or sponge to soften edges and create gradients.
    • You can layer different colors to create custom shades or add dimension. Allow each layer to dry slightly before applying the next.
  6. Setting the Makeup (Optional):

    • Once the makeup is completely dry, you can set it with a setting spray to increase its longevity, although this isn't always necessary, especially for shorter wear times.
  7. Clean Up:

    • Clean your brushes and sponges immediately after use with soap and water.
    • Allow the water-activated makeup to dry completely before storing.

Tips and Tricks

  • Use distilled or filtered water: This helps prevent mineral buildup and ensures the purest color payoff.
  • Avoid getting water into the makeup pans: Instead, wet your brush and then activate the makeup. This prevents the product from becoming prematurely activated and potentially harboring bacteria.
  • Experiment with different brushes and sponges: Find the tools that work best for your desired application technique.
  • Practice: Water-activated makeup can have a learning curve. Practice your techniques before applying for a special event.

Removing Water Activated Makeup

Water-activated makeup is generally easy to remove with soap and water or makeup remover wipes.

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