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When Was Eyeshadow Popular?

Published in Makeup History 2 mins read

Eyeshadow has seen periods of significant popularity, particularly emerging strongly after World War II and peaking in vibrant decades like the '50s, '60s, and especially the '80s.

The Rise of Eyeshadow Popularity

According to historical trends, after World War II, eyeshadow began to take on a more prominent role in women's makeup routines. This marked a turning point where eye makeup, including eyeshadow, became more widely embraced and experimented with.

Key Decades of Popularity

The reference specifically highlights several periods when eyeshadow popularity soared:

  • The '50s and '60s: During these decades, eyeshadow became more mainstream. Bold colors started appearing, adding expressive options to makeup looks. Colors such as blue, yellow, and green were notable trends.
  • The '80s: This era is described as arguably the biggest time for eyeshadow's vibrant presence. The focus was often on brightly colored lids paired with dramatic hairstyles, making eyeshadow a central element of the era's bold aesthetic.

These periods illustrate eyeshadow's evolution from a niche product to a mainstream makeup staple, with specific decades showcasing bursts of intense popularity driven by changing fashion and beauty standards.

Summary of Popular Periods Mentioned

Period Key Trend
After World War II Began taking a life of its own
'50s and '60s Bold colors became popular (blue, yellow, green)
'80s Biggest time for brightly colored lids

While eyeshadow has remained a consistent makeup item since these periods, the reference specifically points to the post-WWII era, the '50s/'60s, and the '80s as times of significant popularity and distinct trends, particularly in the use of vibrant colors.

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