Men like physical touch because it provides a sense of connection, care, and passion. It can fulfill emotional needs that might not always be verbally expressed.
According to the reference, even non-sexual touch can be significant. Actions like cuddling, hugging from behind, playing with their hair, or touching their neck "give them a sense of attachment, passion and care which every guy loves." This highlights that the appeal of physical touch goes beyond the purely sexual.
In essence, physical touch can be a powerful way for men to feel loved, secure, and emotionally connected.
