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How Do I Delete a Meta Pixel?

Published in Manage Meta Pixel 2 mins read

While you cannot completely delete a Meta Pixel (Data Source) itself once created, you can remove its connection to specific Meta Ad Accounts and other assets. Based on the provided information, the process described focuses on disconnecting a Meta Ad Account from your Pixel.

Disconnecting a Meta Ad Account from Your Pixel

To manage the connections to your Meta Pixel, including removing associated Ad Accounts, follow these steps:

  1. Locate Your Pixels: Any Pixels you have are typically found under 'Datasets' within your Meta Business Manager or Ads Manager.
  2. Select the Pixel: Choose the specific Pixel (Data Source) you want to manage.
  3. Navigate to Connected Assets: Switch to the 'Connected assets' tab for the selected Pixel.
  4. Identify the Ad Account: Find the Meta Ad Account listed that you wish to remove.
  5. Remove the Connection: On the 'Connected assets' tab, you can mouse over the Meta Ad Account and click on the trash icon.
Step Action Detail
1. Find Pixels Go to 'Datasets' Your Pixels are listed here.
2. Select Pixel Click on the desired Pixel Choose the specific Pixel you want to manage connections for.
3. Go to Tab Switch to the 'Connected assets' tab This tab shows accounts and assets linked to the Pixel.
4. Find Ad Account Locate the Meta Ad Account Find the specific Ad Account you want to disconnect.
5. Disconnect Mouse over the Ad Account and click the trash icon This action removes the link between the Pixel and Ad Account.

This process, as described, disconnects the selected Ad Account from your Pixel, meaning that Ad Account will no longer receive data from that Pixel. It's an essential step in managing your data sources and controlling which accounts can use your Pixel's data.

Important Note: The action described in the reference relates to removing the connection of an asset (like an Ad Account) from the Pixel dataset. This is different from deleting the Pixel dataset itself, which is generally not possible after creation, unless you delete the entire Business Manager account it belongs to.

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