Vaseline's biggest market remains the United States, where it continues to experience strong double-digit growth. However, its success is global, with exceptionally strong results also seen in Asia, particularly in China, where a 2015 relaunch has fueled consistent growth. The brand is present in over 70 countries and is celebrated as a top hand and body brand worldwide.
Global Reach of Vaseline
Vaseline's popularity extends beyond its origins and key growth markets. Its presence in over 70 countries demonstrates a widespread appeal across diverse regions and cultures. This broad distribution speaks to the product's versatility and effectiveness in addressing various skin care needs.
Key Regions of Popularity:
- United States: Remains the largest market, with sustained high growth.
- Asia: Shows extremely strong performance, particularly in China.
- Globally: Vaseline maintains a significant presence and recognition in numerous countries.
