The full name of SMS is Short Message Service.
SMS, or Short Message Service, is a ubiquitous technology used for sending short text messages between mobile devices. It's a core component of most phone, internet, and mobile device systems. While often simply called "texting," the underlying technology is officially the Short Message Service.
Many services and platforms utilize SMS for communication, often incorporating personalized features such as adding the contact owner's name to the message, as seen in this HubSpot example: "My SMS add-on allows you to add the Contact Owner's first and last name to the SMS. To do so, my customers just put in {hubspot_owner_id} in the text message." This highlights the flexibility and integration capabilities of SMS within larger systems. Furthermore, platforms like Klaviyo allow for dynamic personalization, including adding a recipient's first name to SMS messages.
Examples of SMS usage include:
- Sending short messages between mobile phones.
- Two-factor authentication codes.
- Marketing and promotional messages.
- Automated appointment reminders.
The character limit for a single SMS message is typically 160 characters. While this may seem limiting, its simplicity and widespread availability make it a remarkably effective communication method. The ability to display sender names, rather than just phone numbers, enhances usability and helps prevent misunderstandings or the identification of potentially malicious messages.
