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Who Sells More Phones Google or Apple?

Published in Mobile Phone Sales 2 mins read

While Google's Android operating system powers a larger number of active devices worldwide, the question of who sells more phones is nuanced. The provided data indicates Android smartphones accounted for 56% of all smartphone sales worldwide in Q4 2023.

Understanding the Market Share

  • Android Dominance: As of early 2024, Android holds a substantial 70.69% market share worldwide.
  • iPhone Popularity in the US: In the United States, iPhones command a significant 60.77% market share.
  • Active Devices: There are over 3 billion active Android devices compared to over 1 billion iPhones.
Metric Android Apple (iPhone)
Worldwide Market Share (Early 2024) 70.69% N/A
US Market Share (Early 2024) N/A 60.77%
Active Devices 3 Billion 1 Billion

Interpreting the Data

Based on the available information, Android devices, manufactured by various companies, collectively sell and have a larger market share globally compared to Apple's iPhones. However, in specific markets like the US, Apple holds a leading position. It's crucial to remember Google doesn't directly "sell" phones in the same way Apple does. Google develops the Android operating system, which is then used by numerous manufacturers (Samsung, Xiaomi, etc.) on their devices.

Therefore, Android as a platform has more sales and active devices worldwide. Apple, as a single manufacturer, sells more phones in the US.

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