askvity

Which Country Brand is Dove?

Published in Multinational Brand 2 mins read

Dove is a brand of Unilever, a British-Dutch multinational consumer goods company. While the Dove brand originated in the US in 1957 with the launch of its cleansing bar, it's now a global brand sold in numerous countries. This makes it difficult to definitively assign Dove to a single "country brand." However, its parent company, Unilever, is headquartered in the UK and Netherlands.

  • Origin: The Dove brand was initially launched in the United States. [Reference: Dove started life in 1957 in the US]
  • Global Presence: Dove's products are sold worldwide, including countries such as Brazil, South Africa, the UK, India, and China. [Reference: Between 1991 and 1994, Dove built on its success in the US by launching in 55 new countries from Brazil to South Africa, the UK, India, China...]
  • Parent Company: Dove is a brand owned by Unilever, a multinational company with headquarters in the United Kingdom and the Netherlands. [Reference: Dove | Unilever; Dove (Unilever brand) - Wikipedia; Unilever - Wikipedia]

Therefore, while Dove's origins are American, its current global reach and ownership by a multinational company prevent a simple designation as a brand of a specific country.

Related Articles