The full name of CPV is Cost-Per-View.
Cost-Per-View is a bidding method used in video advertising campaigns. With CPV, advertisers pay each time their video ad is viewed. However, the way a "view" is counted can vary depending on the specific ad format:
- In-stream ads: For in-stream ads, a view is typically counted when a viewer watches 30 seconds of the video ad, or the entire duration if the video is shorter than 30 seconds, or when the viewer interacts with the ad (e.g., clicking a call-to-action button).
Understanding CPV is essential for budgeting and optimizing video advertising campaigns to ensure efficient spending. It allows advertisers to pay only when their video content is actually being watched.
