The 1:9:90 strategy, also known as the 1-9-90 rule, is a model used to understand and segment online audiences. It suggests that in a typical online community, 1% of users actively create content, 9% actively engage with content by commenting or offering improvements, and 90% are passive viewers who consume content without actively participating.
This model is often used to:
- Identify and engage with key influencers: The 1% of creators are often considered "influencers" who have a significant impact on the community. By engaging with them, you can amplify your message and reach a wider audience.
- Develop targeted content: The 1:9:90 model can help you tailor your content to different segments of your audience. For example, you might create content that encourages interaction for the 9% of engaged users, while offering valuable information for the 90% of passive viewers.
- Measure the success of your online efforts: By tracking the number of creators, interactors, and viewers, you can measure the overall engagement of your online community and identify areas for improvement.
While the 1:9:90 model is a useful framework for understanding online audiences, it's important to remember that it's not a hard and fast rule. The actual ratio of creators, interactors, and viewers can vary depending on the platform, community, and type of content.
Examples:
- Social media: On platforms like Twitter and Facebook, a small percentage of users generate most of the content, while a larger percentage engage with it through likes, shares, and comments.
- Online forums: In online forums, a small group of active members often dominates discussions, while the majority of users are passive observers.
The 1:9:90 model is a valuable tool for understanding online audiences and developing effective content strategies. By focusing on engaging with key influencers and creating content that resonates with different user segments, you can maximize the impact of your online efforts.
