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Why do clothes come with tissue paper?

Published in Packaging and Protection 2 mins read

Clothes often come with tissue paper for a few key reasons, primarily related to protection and presentation. According to information from 13-Oct-2023, tissue paper is used to protect and enhance the beauty of clothes inside the box like a second elegant garment.

Here's a breakdown:

Protection During Shipping and Storage

  • Preventing Wrinkles: Tissue paper acts as a buffer between layers of fabric, minimizing creasing and wrinkles during packaging, transit, and storage.
  • Guarding Against Snagging: It helps prevent delicate items from snagging on zippers, buttons, or other parts of the garment or box.
  • Shielding from Dust: The thin layer of tissue provides a barrier against dust and dirt, keeping the clothes clean until they reach the customer.
  • Preserving Colors: Tissue paper can prevent color bleeding or transfer, particularly with brightly colored or new items.

Enhancing Presentation and Brand Image

  • Creating a Luxurious Feel: The use of tissue paper enhances the unboxing experience, making it feel more premium and elegant.
  • Elevating the Brand: For many retailers, this is about crafting a curated brand experience. Tissue paper adds a touch of sophistication, reflecting the brand's attention to detail.
  • Adding a Second Layer of Elegance: As noted in the reference, tissue paper can be viewed as a second elegant garment, enhancing the clothing's presentation within the packaging.

How to Use Tissue Paper with Clothing

Purpose How to Use
Preventing Creases Layer tissue paper between folded garments and wrap around to minimize movement.
Protecting Details Use tissue paper to cover buttons, zippers, or embellishments to prevent damage.
Maintaining Shape Gently fill sleeves and hoods with tissue paper to maintain the clothing's original shape.
Extra Protection Place tissue paper on top or bottom of the garment inside the box for an added layer.

In essence, tissue paper serves a practical purpose in protecting garments and plays a crucial role in brand perception and creating a memorable experience.

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