The answer depends on the interpretation of "brand." Metro in Pakistan operates as a Pakistani entity but is part of a larger international group. Let's break it down:
Metro Cash & Carry Pakistan, also known as Metro-Habib, and formerly known as Makro Habib Pakistan, is a supermarket chain operator based in Lahore, Pakistan. It is a subsidiary of the German chain Metro Cash & Carry and Thal Limited.
Metro's Origins and Operations in Pakistan
While Metro has a significant presence in Pakistan, it's important to consider its origins and structure:
- International Parent Company: Metro Cash & Carry is originally a German company.
- Subsidiary in Pakistan: Metro operates in Pakistan through a subsidiary, Metro Cash & Carry Pakistan (Metro-Habib).
- Local Partnership: Metro-Habib also involves Thal Limited, a Pakistani company.
- Local Operations: Metro manages and operates supermarket chain stores within Pakistan.
- First Store Opening: Metro's first store in Pakistan opened in 2007.
Is it a Pakistani Brand?
To answer the question fully, consider these perspectives:
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From a Ownership Perspective: Metro is not exclusively a Pakistani brand. While Thal Limited is a local partner, the primary ownership and brand identity stem from the German-based Metro Cash & Carry.
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From a Local Operations Perspective: In the context of day-to-day operations within Pakistan, Metro-Habib functions as a Pakistani entity, employing local staff, serving Pakistani customers, and contributing to the Pakistani economy.
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Brand Perception: How "Pakistani" the brand feels to consumers may vary. Some might see it as an international chain with local branches, while others might consider it a local retailer because of its presence and operations within the country.
Therefore, a more nuanced answer is that Metro Cash & Carry Pakistan is a Pakistani subsidiary of a German multinational corporation. It is not solely a Pakistani brand, but it operates as one within Pakistan.
