Gulab jamun is considered the national sweet of Pakistan, although it is an unofficial designation.
While there is no officially declared national sweet for Pakistan, Gulab jamun is widely recognized and loved throughout the country, making it a popular choice for that distinction. It even won an unofficial national poll, cementing its place in the hearts (and stomachs) of Pakistanis.
Gulab jamun's popularity stems from its rich, sweet flavor and its presence at celebrations and special occasions. It's a staple dessert enjoyed by people of all ages and backgrounds across Pakistan.