Putting together a panel involves a structured process that begins with defining the panel's purpose and ends with post-event follow-up.
Organizing a successful panel discussion requires careful planning and execution across several key stages. Based on expert guidance, here's a breakdown of the essential steps involved:
Key Steps for Panel Organization
Successfully assembling a panel means following a clear roadmap from concept to completion. These steps ensure your panel is engaging, relevant, and runs smoothly.
1. Pick a Strong Topic, Premise, & Title
The foundation of your panel is its subject matter. Choose a topic that is timely, interesting to your target audience, and allows for diverse perspectives. A compelling premise clarifies the core issue or question the panel will explore, and a clear, engaging title attracts attendees.
2. Clarify your Vision for the Panel
Define the specific goals and desired outcomes of the panel. What do you want the audience to learn or think about? What is the overall message or call to action? Understanding your vision guides all subsequent decisions, from selecting speakers to structuring the discussion.
3. Select a Skilled and Impartial Panel Moderator
The moderator is crucial for guiding the conversation, ensuring fair participation, and keeping the panel on schedule. Choose someone who is knowledgeable about the topic, an excellent listener, comfortable managing different personalities, and committed to remaining impartial during the discussion.
4. Select, Invite, & Confirm D.E.E.P. Panelists
Panelists bring the substance and different viewpoints to the discussion. Look for panelists who are Diverse in background and perspective, Engaging speakers, Experts in the topic, and Prepared to participate actively. Extend clear invitations and secure their confirmation well in advance.
5. Agree on a Structure & Format
Determine how the panel discussion will flow. Will it start with brief presentations from each panelist? Will it be a free-flowing conversation? How much time will be allocated for audience Q&A? Establishing a clear structure ensures the session stays organized and achieves its objectives. Consider formats like:
- Moderated Q&A
- Short presentations followed by discussion
- Debate-style panel
6. Confirm Logistics
Ensure all practical details are in place. This includes:
- Venue or virtual platform setup
- Audio-visual requirements (microphones, screens, cameras)
- Timing and schedule for the session
- Panelist briefing on the format, expectations, and logistics
7. Promote the Panel
Once the panel is set, let people know about it! Effective promotion is key to attracting an audience. Utilize various channels such as email marketing, social media, event websites, and press releases. Highlight the topic, the esteemed panelists, and the value attendees will gain.
8. Follow Up after the Panel is Over
The work isn't finished when the discussion ends. Follow up with panelists to thank them. If possible, share recordings or summaries of the session with attendees. Gather feedback to understand what worked well and what could be improved for future events.
By meticulously working through these steps, you can effectively assemble and execute a compelling and informative panel discussion.
