Based on available data, women buy more perfume than men.
Perfume Purchasing Demographics
The perfume market is largely dominated by female consumers. The provided reference states:
The women end-user segment accounted for the largest share of more than 62.85% in 2022.
This indicates that women represent a significant majority of perfume purchasers. While men also purchase fragrances, the market share is considerably smaller.
Key Takeaways:
- The female consumer base is the dominant market segment for perfume.
- The provided data indicates over 62.85% of perfume sales are attributed to women.
- Men, while also consumers, represent a smaller portion of the overall perfume market.
