Dove's Beauty Bar is marketed as different from traditional soap. While it cleans like soap, it also contains moisturizing ingredients.
Dove highlights that its Beauty Bar formula is unique, designed to cleanse dirt and germs effectively while also hydrating the skin like a lotion. This distinction from traditional soaps, which can often strip the skin of its natural oils, is a key marketing point for the brand.
Therefore, while Dove performs the functions of a soap, its formula and focus on moisturizing set it apart in the market.
