Dove cream, specifically the moisturizing cream component of the Dove Beauty Bar, came out in 1957 when the Dove Beauty Bar was launched in the United States.
The Dove Beauty Bar was formulated with a quarter moisturizing cream. This unique formulation distinguished it from regular soaps, which often dried out the skin. Dove promised that its formula would cleanse without stripping the skin's natural moisture, thanks to the inclusion of this moisturizing cream. The primary appeal was its ability to offer a gentler cleansing experience compared to traditional soaps.
