Describing your photography business effectively is crucial for attracting clients and communicating your brand identity. It involves clearly articulating what you do, who you serve, and what makes you unique.
Based on best practices, including elements often found in an executive summary, a compelling description should incorporate several key components.
Key Elements to Describe Your Photography Business
To provide a clear and engaging description of your photography business, focus on these core areas:
- Your Experience: Highlight your background, years in the industry, significant projects, or relevant qualifications. This builds trust and demonstrates your expertise.
- Your Specialties: Clearly define the specific types of photography you focus on. Are you a wedding photographer, a commercial photographer, a portrait artist, or a landscape specialist? Naming your niche helps potential clients understand if you're the right fit for their needs. As referenced, include your specialties (ex. commercial photography, landscape, or wedding photography).
- Success Factors & Unique Angle: Explain what contributes to your success or what makes your business stand out. This could involve your unique artistic style, your client experience, specific technical skills, your marketing efforts, or a particular niche you serve. Mention key components of your business that contribute to your success, such as your marketing efforts or a unique angle you bring to the industry.
Structuring Your Business Description
You can structure your description in various ways depending on the context (e.g., website "About" page, social media bio, business plan executive summary, elevator pitch).
Here's a simple structure incorporating the key elements:
- Introduction: Start with your name or studio name and a concise statement about what you do.
- Example: "I'm [Your Name/Studio Name], a photographer based in [Location]."
- Experience & Specialization: Detail your experience and explicitly state your specialties.
- Example: "With [X] years of experience, I specialize in [Specialty 1], [Specialty 2], and [Specialty 3]."
- Unique Value Proposition: Explain what makes you different or why clients choose you. This is where you highlight your unique angle or success factors.
- Example: "My approach focuses on [unique style/client interaction aspect], ensuring each client receives [benefit]. My success is driven by [marketing effort or unique service]."
- Call to Action (Optional): Depending on the context, you might include what you want the reader to do next.
- Example: "Explore my portfolio to see my work in [Specialty]."
Example Description
Here's a brief example combining these elements:
"Based in the Pacific Northwest, Evergreen Lens Photography is a dedicated team with over 10 years of collective experience capturing genuine moments. We specialize in candid wedding photography and intimate family portraits. Our success stems from building strong relationships with our clients and our unique approach to post-processing that enhances the natural beauty of each image. We pride ourselves on providing a stress-free experience and delivering timeless photographs."
By incorporating your experience, specialties, and what makes your business unique, you create a clear, informative, and appealing description for potential clients and partners.
