While popularity can fluctuate, Messi is consistently more globally searched than Taylor Swift.
According to Google Trends data analyzed in October 2023, Taylor Swift enjoys significant popularity in the United States. However, Lionel Messi maintains a consistent global presence and is frequently among the most searched keywords and personalities worldwide. This suggests a broader international reach and recognition compared to Taylor Swift, whose fame, while massive, is arguably more concentrated geographically.
In conclusion, based on global search trends, Lionel Messi currently exhibits greater overall fame compared to Taylor Swift.