Flat printing, also known as digital flatbed printing, is a printing method where ink is applied directly onto a flat surface, resulting in an image that lies completely flat on the material.
This printing technique differs from methods like screen printing or letterpress, which leave a raised impression on the paper or substrate. In flat printing, there is no tactile difference between the printed areas and the unprinted areas.
Here's a breakdown of key characteristics of flat printing:
- Ink Application: Ink is deposited directly onto the substrate without the use of plates or stencils.
- Surface Smoothness: The printed image is smooth and flush with the surface of the material.
- Digital Process: Flat printing is typically a digital process, allowing for variable data printing and on-demand printing.
- Versatility: It can be used on a variety of materials, including paper, cardboard, plastics, glass, wood, and metal.
- Applications: Common applications include posters, signage, banners, packaging, and personalized items.
Because the ink sits flat, it offers a clean, modern look and feel. This makes it a popular choice for designs where a subtle and refined aesthetic is desired.
