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What is flood printing?

Published in Printing Techniques 1 min read

Flood printing, also known as full-color printing, is the process of coloring and customizing the entire exterior surface of a box or other printable item. It essentially means covering every inch with ink, creating a vibrant and visually impactful design.

Essentially, flood printing differs from standard printing which might only cover certain areas with text or graphics. With flood printing, the design extends across the entire printable surface.

Here's a breakdown:

  • Full Coverage: Ink is applied to every available space on the exterior of the object.
  • Customization: Allows for complete control over the aesthetic of the package or printed piece.
  • Visual Impact: Creates a bold and attention-grabbing design.
  • Applications: Commonly used on boxes, packaging, and other items where a premium or impactful appearance is desired.

In summary, flood printing is a printing technique that utilizes full-color coverage across the entire surface of an object, enabling a highly customized and visually striking result.

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